Morgan Stanley Thinks Apple Is A 'Top Pick' But We Are NOT CONVINCED!
Apple's efforts towards GenAI can present a double edged sword and investors should be cautious
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Apple Inc. AAPL 0.00%↑ is all set to present its quarterly results in the coming weeks and has recently been buzzing over Reddit after being designated a "Top Pick" by Morgan Stanley. The investment bank has shown strong confidence (a bit too strong?) in the tech giant's future prospects which may not have surprised many as Apple’s previous earnings showed impressive revenue records in various regions and an all-time high in Services revenue. Morgan Stanley’s belief that the introduction of Apple Intelligence is expected to drive significant growth in iPhone and iPad shipments does sound logical. However, there are a significant number of challenges ahead that investors should beware of. The potential headwinds,
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